How to maximise your holiday let ROI
The standard of interior design in some holiday let properties on the market leaves me completely aghast. So many people are now moving into the holiday let business as a quick and easy way to make money but they aren’t giving any thought to the interior design of the property and they are just using lots of mismatched (and not in a good way!!) or cheap furniture in order to make the set up costs cheaper for themselves in the hope of then having a good ROI (return on investment). I can’t tell you how many times I have heard the phrase “we just want the cheapest we can as its for a holiday let”
To me this is a completely backwards way of thinking. By having good design as your USP you are giving people another reason to book your property against someone else’s and maximising your Holiday Let ROI. When your potential client is scrolling through the holiday let options a good designed place will stand out against all the other unimaginative and magnolia offerings and make people stop in their tracks, lingering longer on your images and increasing your chances of a booking. Good design means you can also charge higher fees for a good looking presentable and well dressed property as people have the perception that its worth more.
Unique Homestay - A great example of less is more
People are becoming more and more conscious of how they spend their money so give them a reason to spend that money with you. By having a good interior people are also more inclined to share to their instagram pages or with friends and family and talk up your holiday let thereby giving you lots of free promotion!
KillieHuntly - Showing how the right shots and lighting can create an interesting and evocative feeling.
Dressing the space and spending a small amount on styling pieces help make the space feel more homely rather than a place someone rents out purely to make money.
Kiphideaways - Mismatched chairs in one colour and a punchy rug add interest to the space
It doesn’t take a lot to achieve something that stands out against the competition and maximising your ROI. By knowing where to spend the money to improve your property you will increase the amount of bookings you have, increase your ROI and make your money back quicker and with more ease.
Kiphideaways - A bold rug and large comfortable armchairs in a space makes the room feel inviting
If you have a holiday let space that requires some TLC in order to stand out against the competition and maximise your ROI then get in touch and see how I can help you.